Hell has worked as a DJ since 1978. In 1997 he founded the label International Deejay Gigolos in Munich, for which he served from the first day onward as the label mastermind, A&R, and art director. In 1999, Arnold Schwarzenegger sued International Deejay Gigolos for using his picture in the logo. DJ Hell has been producing music for fashion shows since the mid-1990s, for the likes of Hugo Boss, Raf Simons, Patrick Mohr, Dirk Schönberger, and Donatella Versace. He is the designated curator for the planned Museum of Modern Electronic Music (MOMEM), which is scheduled to open in Frankfurt in 2018. In his STRRR episode DJ Hell talks about the influence of Andy Warhol and Kraftwerk on his own work.
Photo by Luci Lux, interview by Max Dax, DOP & editing by Richard G. Brzozowski, camera 2 by Luci Lux, animations by TOPE, introduction by Craig Holiday Haynes.